The founders of The Rokker Company were far from happy with what was available in 2007 when it came to jeans for motorcycle riders. What they wanted was jeans that not only provide protection but also fit perfectly and look great. And given that Rokker is a Swiss firm, it's no surprise that they went about the whole thing with typically Swiss attention to detail and extremely high quality standards. That goes for the fabric and make, of course, but equally the ultra-cool look. A pair of Rokker jeans is never cheap but always the icing on the cake with any classic motorbike outfit, and worth every penny.