New Era - Brand shop

Caps for fans 

The New Era Cap Co. was founded in Buffalo, New York in 1920, by a German emigrant called Ehrhardt Koch. In 1934, for the first time, New Era supplied a professional baseball team - the Cleveland Indians - with the classic baseball caps. It then went on to kit out the entire Major League. New Era didn't start selling baseball caps to the fans until 1980. Nowadays, their fan clothing business is a global success story, and has long extended far beyond typically American sports. Here, at Louis, we of course have New Era caps which bikers love to wear when they are not riding their machines.

The New Era Cap Co. was founded in Buffalo, New York in 1920, by a German emigrant called Ehrhardt Koch. In 1934, for the first time, New Era supplied a professional baseball team - the Cleveland Indians - with the classic baseball caps. It then went on to kit out the entire Major League. New Era didn't start selling baseball caps to the fans until 1980. Nowadays, their fan clothing business is a global success story, and has long extended far beyond typically American sports. Here, at Louis, we of course have New Era caps which bikers love to wear when they are not riding their machines.

Products from New Era