Cross helmets, jerseys, trousers, protectors, gloves, cross boots: Fox-Racing delivers what demanding motocrossers and enduro riders want. Similar to Louis, Fox began as a small shop. From 1974, Geoff Fox, a physicist at the University of Santa Clara, sold accessories and spare parts for crossers. With its own racing team, Fox successfully proved the quality of its self-developed tuning parts from 1977 onwards. But the self-made outfits of the drivers triggered even more enthusiasm. The bright yellow-red colour perfectly matched the taste of the Seventies - and revolutionised cross fashion. Of course, Fox took the chance and entered the clothing business. With great success until today: Fox Racing is one of the world's most renowned brands in off-road sport and is constantly reinventing itself with the help of world class drivers such as Ryan Dungey, Ricky Carmichael or Ken Roczen.