How could the significance of the Dainese brand be described? Like this perhaps: Giacomo Agostini, Barry Sheene, Toni Mang, Kenny Roberts, Freddie Spencer, Max Biaggi, Valentino Rossi. The list of world champions in Dainese outfits reads like a Who's Who of Grand Prix Sports for the last 50 years. Or you could name the groundbreaking innovations: The first back protector (1978), the first knee slider (1980), the first aero back hump (1988), the first autonomous airbag system (2000). This list could also be extended ad infinitum. One thing is certain: Dainese has revolutionised the motorcycle world time and again and is still making motorcycle riding better and safer.